Amid international press attention the feelgood musical opened at the Piccadilly Theatre last December to mixed reviews from national critics. But buoyed by enthusiastic audiences and devoted Spice fans, the creative team continued to work on the show, putting in revisions to the script and score as recently as last month.
In a statement, the show’s lead producer and mastermind of Broadway and West End mega-hit Mamma Mia! Judy Craymer said, “It is now brighter, lighter and funnier. But despite the wonderful audiences and extremely positive feedback we just can’t make it work”.
"It is with a heavy heart that we’ve had to make this very difficult decision to post closing notices for this original show,” she continued. "Viva Forever! may be taking its leave for now in the West End but the legacy of the Spice Girls will never fade."
With an original script penned by Absolutely Fabulous alum Jennifer Saunders, Viva Forever! charts the ups and downs of TV talent show fame.
Through the music of Spice Girls hits including Say You’ll Be There, Wannabe and Stop, the musical follows Viva, a starry-eyed London 'tween' with hopes of girl-band glory, as she discovers that life in the limelight isn’t as glamorous as it first appears.
A new tenant has yet to be announced for the Piccadilly Theatre following the show’s closure.
Viva Forever! is directed by Paul Garrington and choreographed by Lynne Page. Tickets are now on sale for the remainder of the show’s West End run, including its final performance on 29 June.